PetSmart Rebrand
Our campaign to relaunch the PetSmart brand grew their business, won awards, garnered a ton of press and left me with the lasting memory of my comedic hero, Christopher Guest, berating me for being a Cowboys fan in front of half the cast of Best in Show.
Media
Awards
Television
Digital
Social
Communication Arts x2
National Addys
PR Coverage
Fast Company
Adweek
Campaign
Adage
Poop Bag Print Ad
Being a pet parent means picking up a lot of poop (unless you are my neighbor). So as part of our campaign launch, we created the first ever poop bag print ad so you could always have a spare if you needed one.
Booking Banner
Most pet parents have no clue that PetSmart offers boarding at their Pet Hotel. So we created the Booking Banner. We partnered with travel sites like Expedia to automatically calculate the cost of boarding your pet at PetSmart based on the travel dates you entered.
