Below is the first case study I ever made. It's long. In the event you don't want to watch, here's the tl;dr recap - We worked with an artist to create a painting the size of a football field using a BMW Z4 as a paintbrush. Dennis Hopper documented the project for Vanity Fair. I shut down part of Grand Central Station so the painting could join iconic BMW Art Cars from artists like Warhol, Lichtenstein and Stella. We made pretty advertising.