BMW Z4


Below is the first case study I ever made. It's long. In the event you don't want to watch, here's the tl;dr recap - We worked with an artist to create a painting the size of a football field using a BMW Z4 as a paintbrush. Dennis Hopper documented the project for Vanity Fair. I shut down part of Grand Central Station so the painting could join iconic BMW Art Cars from artists like Warhol, Lichtenstein and Stella. We made pretty advertising. 

 

"FEEL THE URGE TO PAINT? USE A Z4." - New York Times

 
d9.jpg
 

"BMW FINDS JOY IN EXPRESSION." - Adweek

 
d9.jpg
 

"BMW Z4 GREETS COMMUTERS AT GRAND CENTRAL STATION." - Bloomberg

 
 

"BMW Z4. THE ART OF DRIVING." - Businessweek