DISCOVERY CHANNEL RACE2REPLACE


Let me transport you back to a time when Lance Armstrong was an American hero and not America's most famous cheater. After capturing his 7th Yellow Jersey, Lance decided to retire and chase after the Olsen twins. This left his racing team sponsored by The Discovery Channel with a big problem - who in the hell is going to care about cycling now? So we had the idea to hold a real life race to replace Lance Armstrong on Team Discovery. Yes, if you won the race, you could join the best team in cycling. We held the race at the Indianapolis Motor Speedway, where cyclists could meet the future superstars of Team Discovery and win their chance to ride alongside them. In case you were wondering, I didn't win. 

 

"TONGUE-IN-CHEEK RACE GIVES ONE AMATEUR RIDER THE CHANCE TO JOIN DISCOVERY RACING TEAM." - USA Today

 
 

"THE RACE TO REPLACE LANCE ARMSTRONG STARTS NOW." - Spike TV