RADIOSHACK BACK TO SCHOOL
BREAKING NEWS: I'm going to hell. This, according to One Million Moms and The American Family Association. My eternal damnation can be attributed to two back to school spots we did for RadioShack. We had zero budget, very little media support and had to somehow compete with the billion dollar media buys of Best Buy, Target and Walmart. So we made some sex jokes. And they worked. RadioShack had one of their best back to school efforts in years and it only cost me my soul.