SOUTHWEST #WANNAGETAWAY ISLAND


We're all familiar with the classic advertising adage, "Open every script with a palm tree.'' Well, it works for social ideas too. As part of relaunching the Wanna Get Away campaign, we convinced our friends at Southwest to get a remote island off the coast of Belize to host the Internet's most embarrassed. And they did it. This is my job. 

 

"SOUTHWEST BRINGS BACK WANNA GET AWAY CAMPAIGN." - Adweek