Capital One March Madness
Our goal is the same every year - become the most talked about and most shared brand during the entire month of March. So far, we haven't dropped the ball. Sorry, wrong sports metaphor.
Media
PR Coverage
Television
Social
On-site Activation
Muse by Clio
The Onion
The Drum
Yahoo
TNT
Awards
Sports Clio
Music Clio
The Barkleylounger
It's not just a chair. It's the ultimate sports watching lounger complete with smart butt technology, a head polisher and powered by Jim Nantz's sweet sweet voice. And it's real.
We built one Barkleylounger and gave NCAA fans a chance to compete on Twitter and bring it home. That was after everyone on TNT took a turn getting their butt massaged.
The GOAT Bracket
Despite what many basketball fans say, picking a winning bracket is just dumb luck. And to prove it, we let a goat pick a bracket and gave fans a chance to put their bracket up against his.
Not only did this goat talk (and eat) trash during the entire tournament, it actually picked the winning team. Honest to God.
The GOAT Bracket
This was the goat's actual bracket. There really is no reason to include this in my portfolio. I just can't believe the same animal that pooped on our set beat out 95% of the people who submitted brackets that year.
Busted Bracket Packet
Very few things mend a broken ego like losing to a goat in a bracket challenge, but we tried to ease the pain with a Busted Bracket Packet.